Google and Yahoo Asking FDA to Update Guidelines for Web Ads

November 16, 2009

U.S. News

Internet giants Google and Yahoo have lined up with the pharmaceutical industry in asking the U.S. government to draft new rules that would give drug companies more latitude to advertise online.

Current U.S. Food and Drug Administration regulations require that any mention of a drug’s benefits must also reveal its risks, including detailed lists of side effects. But drug makers and Web companies attending a two-day hearing this week on online marketing of medical products said the rule hampers them, given online space constraints.

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