Musician Paid $500,000 For Product Placement in Music Video
March 1st, 2011
By: Soraya Roberts
Britney Spears made half a million dollars from blatant product placement on her “Hold It Against Me” music video, but that doesn’t appear to impress Katy Perry.
The 29-year-old singer’s latest video, which features some blatant plugging of products like Sony, Radiance perfume, Make Up Forever cosmetics and Plentyoffish.com, earned Spears $500,000, tmz.com reported.
But soon after the much-anticipated video aired on Thursday night, singer Marina and the Diamonds began a conversation about product placement with pop star Katy Perry.
“What is consensus on product placement in videos?” Marina and the Diamonds tweeted on Friday. “As a fan, do you prefer product placement if it means bigger budget vid?”
Perry replied to the Welsh singer-songwriter that plugging should be done with “w/style & grace…Not so in ur face like some.”
“U hv to get creative w/it,” she tweeted. “Some artists don’t care tho, & u can tell. ”
If Perry was referring to Spears’ video, the latter will soon have a chance to redeem herself. On Monday she tweeted a teaser clip of her new song, “I Wanna Go,” while a clip fron another other single, “Inside Out,” made the rounds on Friday. No doubt both songs will have their own accompanying videos dropping soon.
Her new album, “Femme Fatale,” is set for release on March 29.