The Kevin Trudeau Show: 5-26-11
Direct marketing expert and author, Joe Sugarman, reveals how to unlock the human psyche to persuade and positively influence people. Find out how he was able to sell a $250 pocket calculator in 1971 and how stem cells can work as the fountain of youth!!
Health:
Coca-Cola Partners with Medical Group
BPA Tied to Impotence In Men
Pharmaceuticals Paid Psychiatrists to Use Children for Testing
Celebrities:
Celebrity Endorses Drug Which May Cause Eyelids to Turn Purple
Dr. Oz Is A Fraud
Scandal:
Obama/Gay Sex Scandal
Everything Kevin:
Become An Insider!
Kevin is on YouTube!
Sign Up For Kevin’s FREE Podcast
Follow Kevin on Twitter
Become Kevin’s Friend on Facebook
Kevin’s Film Club
Kevin’s Book Club
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The Kevin Trudeau Show: 4-29-11
Today, Kevin gives you the scientific evidence that the Law of Attraction really does work and that drugs for cholesterol are a complete and 100% SCAM!
Self Help:
Take Back America!
Opportunities Waiting For You
Stop Bathing In Toxins
Health:
Exercises For Every Mood
‘Good’ HDL Cholesterol May Lower Cancer Risk
Obesity Conspiracy: How The Government Is Making You Fat
Nutrient-Rich, Low-Calorie Diets Reprogram Fat Cells
Technology:
New Gadget To Track Your Brainwaves As You Watch TV
Everything Kevin:
Become An Insider!
Support Kevin!
Kevin is on YouTube!
Sign Up For Kevin’s FREE Podcast
Follow Kevin on Twitter
Become A Fan of Kevin on Facebook
Kevin’s Film Club
Kevin’s Book Club
Take Trudeau on the Go! Click here to download this show to your iPod, mp3 player, or PC through iTunes!
Click HERE to watch the Kevin Trudeau Show!
Charlie Sheen’s Tweets Could Make Him Millions
March 4, 2011 by admin
Filed under News Stories
March 4th, 2011
PopEater.com
By: Jo Piazza
Charlie Sheen is going to be the richest unemployed winner in Hollywood. The actor has accepted a gig with Ad.ly to start tweeting endorsements. The company already pays around 1,000 celebrities to tweet about brands.
Ad.ly CEO Arnie Gullov-Singh told The Hollywood Reporter that Sheen could become the company’s most valuable asset, a title currently held by reality starlet Kim Kardashian.
The Ad.ly model works by paying celebrities between $200 and $25,000 to tweet on behalf of advertisers. The brands in turn get the exposure from a celebrity’s wide-ranging feed of followers as well as the cache of being associated with someone famous.
It was Sheen’s record-setting Twitter bull run that really got Singh’s attention. The out-of-work actor gained more than 1 million followers in the first day he was on the social media site.
That’s a nice base to be sure, but Ad.ly and Sheen might not want to start swimming in their hundred dollar bills just yet.
In order for this money-making scheme to work, brands need to want to be associated with Sheen. Granted there are certain brands that will have no problem aligning themselves with the bad boy just for the exposure it will bring them. But Ad.ly’s big dog clients — Sony, Microsoft, Lionsgate and Old Navy to name a few — may think twice before opting to co-brand with the mad man who is flaunting his polyamorous relationship all over the media and bragging about banging back 7-gram rocks of cocaine.
We actually can’t wait to see who and what hops aboard the Sheen gravy train.
Click here for the full report from PopEater.com
The Kevin Trudeau Show: 9-15-10
Today, LIVE from a Top Secret location, Kevin reveals what is really going on in Iran and how it affects YOU! Plus, find out how the government is using the media to run your life and why Natural Cures is too controversial to advertise!
Self Help:
Loss The Extra Baggage
Stand with Kevin
Sleep Better
Health Secrets
Government Corruption:
Rod Blagojevich
Richard Nixon Tapes
Lyndon B. Johnson Tapes
Frost/Nixon
Big Brother:
US Regulator Goes After PR Group For Deceptive Endorsements
The FTC Is Watching You
Everything Kevin:
Become An Insider!
Support Kevin!
Kevin is on YouTube!
Sign Up For Kevin’s FREE Podcast
Follow Kevin on Twitter
Become Kevin’s Friend on Facebook
Kevin’s Film Club
Kevin’s Book Club
Take Trudeau on the Go! Click here to download this show to your iPod, mp3 player, or PC through iTunes!
Click Below to watch The Kevin Trudeau Show LIVE!
US Regulator Raps PR Group For Endorsements
September 15, 2010 by admin
Filed under News Stories
August 27, 2010
The Financial Times
By: David Gelles
Last year the US Federal Trade Commission put advertisers, celebrity endorsers and bloggers on notice – mislead consumers online, and there would be penalties. Now the FTC is making good on that threat.
In its first enforcement of last year’s revised guidelines for the use of endorsements and testimonials in advertising, the government has settled with a public relations company it accused of writing positive reviews in Apple’s iTunes store, without revealing it was being paid to do so.
The company, Reverb Communications, promotes new video games played on Apple’s iPhone, Sony’s PlayStation, and Microsoft’s XBox. But according to documents from the FTC, Reverb used deceptive marketing practices to woo gamers.
The complaint alleges that between November 2008 and May 2009 Reverb posted reviews about their clients’ games on the iTunes store “using account names that gave readers the impression the reviews were written by disinterested consumers.”
Because Reverb did not disclose that it was hired to promote the games, and sometimes received a percentage of the sales, the FTC ruled that readers were misled.
“Companies, including public relations firms involved in online marketing need to abide by long-held principles of truth in advertising,” said Mary Engle, Director of the FTC’s Division of Advertising Practices. “Advertisers should not pass themselves off as ordinary consumers touting a product, and endorsers should make it clear when they have financial connections to sellers.”
Reverb said the FTC’s allegations were exaggerated, and claimed it was being made an example of.
“The FTC should evaluate if personal posts by these employees justifies this type of time, money and investigation,” the company said. “It’s become apparent to Reverb that this disagreement with the FTC is being used to communicate their new posting policy.”
But Reverb has faced scrutiny for allegedly writing undisclosed positive reviews, or so called “astroturfing”, before. Last year technology blogs claimed that the company was touting its ability to do as much in pitches to prospective clients.
Reverb has settled with the FTC, though it did not admit to breaking any laws and will not be hit with a fine. According to the settlement, Reverb and an executive, Tracie Snitker, are barred from making similar reviews without disclosing their affiliation with the parent company of the product they are reviewing.
Click here to read the full report
Companies Are Paying Your Children to Advertise Junk Food on Facebook
May 10, 2010 by admin
Filed under News Stories
May 10, 2010
NautralNews.com
by Ethan A. Huff
In response to recent bans on junk food advertising in the U.K., junk food manufacturers like Fanta, which is part of Coca-Cola, have found a loophole to the restriction. Producers are paying children the equivalent of roughly $40 a week to plug company products to their friends through social networking sites like Facebook and Twitter.
A recruitment site where thousands of kids as young as seven years old can take surveys to help companies formulate products is now luring them to promote brands and product lines to their friends in exchange for discount coupons and free samples. The site is encouraging children to put up flyers for products, write endorsements on message boards and social networking sites, and even host product parties for their friends.
While there are some safeguards in place for younger children, including mandatory parental consent for children under 12, many are concerned that the practice exploits children and promotes unhealthy food products that are causing widespread illness and obesity.
Social networking can be a powerful and useful tool for conducting business, but the practice of luring young children to promote questionable products is becoming increasingly problematic. Many record labels are now employing the same tactic to get children to promote various pop stars and music groups.
Ed Mayo, co-author of Consumer Kids, a book on children and marketing, is strongly against the practice of companies hiring “youth ambassadors” to promote their products. “About 85 percent of children’s favorite websites collect some sort of personal information,” he explained, noting that more than half a million children have already been enrolled in some sort of online marketing program.
The U.K. Food Standards Agency (FSA) has indicated that it plans to utilize company databases to send messages to children about the importance of eating a healthy diet. With more than a third of U.K. children being overweight and a great many deficient in vital minerals and nutrients, the agency hopes to exert some positive influence in response to the situation.
Authorities gave no indication that any action would be taken against the practice. Though U.K. law has established restrictive limits on junk food advertising on television, there are no such restrictions for internet advertising.
Rather than demand ever-more government intervention to obstruct the market, parents can and should get more involved in their children’s lives to discourage participation in online marketing programs and teach them to eat better.
Click here to read the full report
Weight Watchers Endorsement of McDonalds
March 4, 2010 by admin
Filed under News Stories
March 3, 2010
guardian.co.uk
McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.
As part of the deal, which the company says is the first of its kind in the world, McDonald’s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald’s to dieters.
The link-up is the fast-food chain’s latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy’s agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world’s greatest culinary nations to do such a thing was “a sign of the moral bankruptcy of Silvio Berlusconi’s government”, wrote Matthew Fort in the Guardian.
Several items on the fast food giant’s menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald’s 150 New Zealand restaurants. Each meal is worth 6.5 points on the programme, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight.
McDonald’s New Zealand managing director, Mark Hawthorne, said: “We were able to include some of our most popular items because of the many changes we have made over the years.
“For instance, the switch to a healthier canola blend cooking oil means items such as the Filet-O-Fish and Chicken McNuggets contain 60% less saturated fat than six years ago.
Chris Stirk, Weight Watchers’ director of business in Australia and New Zealand, said the partnership between the companies reflected “part of our philosophy that you can enjoy life … while still achieving your weight loss goals”.
But nutritionists and obesity experts said the menu items were a marketing ploy to lure customers into the restaurant. “It’s all about sales,” said Jane Martin, senior adviser of Australia’s Obesity Policy Coalition. “It implies this food is healthy … when often it is high in fat and salt. Chicken McNuggets are Chicken McNuggets whether it’s got Weight Watchers on it or not.”
Sian Porter, a dietician at the British Dietetic Association, said: “This sort of initiative should be applauded, but the danger is that someone will go in, choose one of the healthier options and then think: ‘Ooh good. Now I’ll have an ice cream’, which is not the right message.”
Weight Watchers and McDonald’s in Britain said they had no plans for a similar partnership in the UK.
The fast-food chain, widely criticised for selling a high-calorie, high-fat menu that includes super-size meals, was “making every best effort to generate a change in behaviour, to create an awareness in consumers about making healthy choices”, Hawthorne said.
For the past year in the UK, the chain has run a programme linking children’s football teams with their local McDonald’s restaurant and offering them free kit and equipment.
