April 20th, 2011
By: Jason Hughes
Last season, ‘Jamie Oliver’s Food Revolution’ (Tue., 8PM ET on ABC) went to Huntington, W.V., one of America’s unhealthiest cities. This year, he was off to one of its largest. Once there, he met resistance at just about every corner.
The Los Angeles Unified School District — the second largest in the U.S., serving between 700,000 and 750,000 students — refused him access to their schools. None of the national fast food chains that got their start in L.A. were willing to work with him. He did get a smaller local chain to open their doors, but the owner was reluctant to make expensive changes.
In an attempt to shock them, he decided to turn his attention to the flavored milk available in the school. While the perception is that this is a healthier alternative, it actually contains as much sugar as soda. So he set up a dramatic demonstration.
He dumped a week’s worth of sugar onto and into a school bus. Unfortunately, only about 25 people showed up for the presentation, but a revolution can start with just a few.
“Yeah, I’m trying to make it dramatic because I want people to care, and at the moment it’s just us,” he said to the crowd. The lack of concern in the area was very disconcerting to him in this premiere episode, but he’s not done fighting for the kids and people of Los Angeles.