March 12, 2012
By Kurt Nimmo
“Before you blindly believe everything you see on-line in regards to Kony 2012, read this article. It’s propaganda at it’s finest.” –KTRN
NGO Invisible Children’s Kony 2012, a documentary about the sketchy African warlord Joseph Kony, went viral on YouTube last week.
“With its slick Hollywood production values, the film has been an almost instant viral success, dominating Twitter worldwide and having one of the fastest ever take-offs on You Tube,” Polly Curtis and Tom McCarthy wrote for the Guardian on Thursday. “The hashtag #stopkony has had hundreds of thousands of tweets, and millions of people now know something about Uganda and what is happening to children there. Support for the campaign to end the conflict in the country this year is spreading.”
A constellation of celebrities and politicians have lined up behind the film and support its call to track down Joseph Kony of the Lord’s Resistance Army (LRC) and put him in the docket at the United Nation’s International Criminal Court for exploiting children in his war in Uganda. Lady GaGa, Bill Gates, George Clooney, Bill Clinton, Sean “Puff Daddy” Combs, Harry Reid, Angeline Jolie and other supposedly “liberal” notables are behind the Invisible Children plan to snag Kony before the end of 2012. The film was tweeted by the likes of Rihanna, Justin Bieber, Oprah Winfrey, and Ryan Seacrest.
Film star and CFR “ambassador” Angelina Jolie voiced her support last week during the Third Annual Women In The World Summit in New York. Jolie’s image appears near the end of Kony 2012 (a virtual blessing of the effort by the CFR, although the globalist confab has publicly complained about the cynical manipulation of facts by Invisible Children).
May 3, 2010
By Larry D. Woodard
The Oprah Winfrey Network, the 50/50 joint venture between Oprah Winfrey’s Harpo Inc. and Discovery Communications, announced last week it had secured a significant commitment from Procter & Gamble, the world’s largest advertiser.
P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 million over three years. The agreement, which includes the purchase of time and integration into programming, is unprecedented in that Winfrey’s network (OWN for short) will not be on the air until January 2011, does not yet have a full programming lineup and has no audience and therefore no basis for ratings, reach or demographics.
Oprah and P&G: A Game-Changing Partnership
Yet this partnership between Proctor and OWN has the potential to change further the way the advertising agency media business operates.
On the surface, it is pretty straightforward.
Oprah Winfrey is arguably the most powerful woman on the planet and a manufacturer’s dream spokesperson. It has been well documented that from automobiles to books on Zen, Oprah is the consummate salesperson to her daily audience of more than eight million viewers, predominantly women between the ages of 18 and 54.
Procter & Gamble, for its part, markets many of the world’s largest and most successful consumer household products.
That said, two powerful brands coming together is generally a safe bet.
For the advertising industry, this mating dance usually happens in a different and more formal way. In the “upfront” season, commercial media put their best foot forward, showcasing programming line-ups for the upcoming season including shows that have yet to air. Advertising agency executives evaluate and carefully select shows to recommend to their clients based on anticipated ratings, market coverage, reach and demographics.
There are sacred ground rules. If the show does not perform, advertisers generally get some type of “make good,” generally the right to run additional commercials. Although we have to assume the deal between OWN and P&G has laid out parameters based on some kind of performance measures, the truth might be more juicy.
P&G Makes A Good Bet on Oprah
Procter & Gamble is probably making a good bet.
First of all, the Winfrey deal is a mere morsel from their $2.71 billion dollar ad budget grand buffet. The onus is on OWN to make this work as advertisers have often followed P&G’s lead. And if P&G is happy, other big advertisers are sure to follow.
It is likely therefore, that Procter can use this leverage to stretch its advertising dollars. The Chief Marketing Officer’s role at Procter & Gamble is sometimes referred to as the most powerful job in advertising, and P&G is known as a conservative company that generally only makes sure bets.
Deal Between Oprah and P&G Suggests A New Model
It also suggests a new model: a future world in which producers and celebrities might bypass the traditional system and go directly to advertisers. It’s a world in which personalities with a brand give up some of the cheddar in order to keep more of the cheese and have more control over their destiny. It is not difficult to imagine a scenario in which the ad dollars and the product are a couple and they sell themselves to the most attractive bider, whether it is TV or the Internet.
But I’m getting ahead of myself because first, OWN has to survive, and to do that it has to win in an already-crowded environment of networks targeting women. Leaders include the Oxygen Network and Lifetime (a joint venture that includes Disney, the parent company of ABC News).
These networks have a head start and are well-heeled. But even with the generous lead Winfrey has allowed them, she is a brand like no other and will, by all accounts, be very visible on the new network.
Ad Agencies May Have Bigger Worries
Advertising agencies, however, have potentially bigger worries. Like the record industry, which for years had a monopoly on the way to get wide distribution for music, the agency business is carefully watching every alliance being built that threatens the existing model.
When Oprah gave a car to each member of her audience, a promotion I was privileged enough to be a part of; the world was introduced to the gale force of Winfrey’s marketing power. Now, ad agencies, networks, producers and celebrities are waiting with bated breath to see who she gifts this time.
By Mary Brophy Marcus
Responding to a diabetes epidemic that many experts consider a health crisis, Oprah Winfrey is dedicating her show today to the disease. She will announce an opportunity for all Americans to take a free test that can tell whether a person is at risk for type 2 diabetes.
“Diabetes is a ticking time bomb. It’s a silent killer,” Winfrey said during a taping of Thursday’s show. She expressed particular concern for African Americans, who are 80% more likely to be diagnosed with diabetes than non-Hispanic whites.
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The episode will feature Oprah’s health compatriots, celebrity physician Dr. Mehmet Oz and exercise physiologist Bob Greene. It also will have an audience full of fans with diabetes, including a group of church women from Dayton, Ohio, who e-mailed the entertainer about their weight worries.
Oprah and her health team will encourage viewers to go to their nearest 24-hour Walgreens pharmacy Friday to get a free blood glucose reading that will tell them whether they could be at risk for type 2 diabetes.
Results indicating whether a person is at risk will be available right away.
Walgreens spokesman Jim Cohn says that the pharmacy chain is in all 50 states and that almost 90% of Americans are within 30 miles of a location offering the test. He says pharmacists, nurses, and nurse practitioners will be on hand Friday and over the next two weeks at select stores to give the tests to those over 18. For information, visit walgreens.com/diabetes.
Walgreens will offer diabetes education to anyone who could be at risk for type 2, when the body’s cells can not properly use the carbohydrates for energy. The test, however, is not an accurate predictor of type 1 diabetes, which occurs when the pancreas does not produce the hormone insulin, which helps cells metabolize carbohydrates.
“Oprah’s doing a good thing,” says Duke endocrinologist Susan Spratt. “Any time a diabetes diagnosis can be made early is a good thing.”
Unmanaged over the long term, type 2 diabetes can lead to nerve damage, kidney and heart disease, amputations and blindness, Spratt says.
Walgreens can screen people for diabetes even if they have eaten before the test. A simple finger prick for a drop of blood will be required.
Spratt says anyone whose test flags them as at-risk should follow up with his doctor.
“A lot of the time people can have a normal fasting blood glucose test, but their post-meal glucose test can be high enough to be considered in the diabetes or pre-diabetes range,” she says.
A second check is always important, Spratt say. “You don’t diagnose someone with diabetes after just one abnormal number.”
Because 60% of Americans are either overweight or obese and those are the people most at risk for type 2 diabetes, Winfrey’s episode will spend a chunk of time focusing on healthful eating, says Oz, who adds that they will discuss avoiding highly processed “white foods,” which are often higher in carbohydrates, to drop pounds.
Spratt says people shouldn’t ditch carbs altogether, though.
“We all need carbohydrates in a healthy diet, even if you have diabetes. Just stick to healthy ones, like whole-grain breads and fruit instead of fruit juice,” she says.
Oz says Winfrey will take viewers into a hospital to meet a woman with diabetes on dialysis, who is a double amputee.
“It’s a very emotional story as she tells America what diabetes did to her and wishes she’d been more aggressive about treating it,” Oz says.
Says Richard Bergenstal, the American Diabetes Association’s president of medicine and science: “We hope that the show will convey the seriousness of diabetes. We also hope the show will empower people and provide hope. Many of the devastating complications of diabetes can be prevented or lessened.”
Says Oz: “The main goal is to give people a wake-up call about diabetes, then leave them with a request that they get their numbers tested.”