New Chapter Sells Out To Procter & Gamble, Part Of The Global Corporate Elite

March 22, 2012

Natural News

By Mike Adams

“You should no longer buy any products from New Chapter now that the company has sold out to the global corporate elite. They are in it only for the money. Shame on them.” –KTRN

Procter & Gamble, the global corporate conglomerate that sells a vast array of consumer products containing cancer-causing chemicals and petroleum derivatives, is now the proud owner of New Chapter, one of the more promising nutritional supplement companies we’ve seen in a while. New Chapter co-founder Paul Schulick announced, “For us, this has been a dream come true. This is what we have been wanting to do since we started doing this 30 years ago. The world and the United States need this.” (http://www.reformer.com/ci_20194274/p-g-buys-new-chapter?source=most_…)

Really? The world needs global corporate giants to buy up all the natural product brands? Or maybe Paul Schulick just wanted to cash in on all the positive publicity organizations like NaturalNews have selflessly lent him over the years. This is one of the many companies we helped publicize and promote, only to see them sell out to corporate giants who routinely take over these companies, cheapen their product formulations, and exploit name recognition to intentionally mislead consumers into buying watered-down, reformulated products.

So now the same company that brings you Tide laundry detergent, Pringles potato chips, Dawn dishwashing soap, and Bounce dryer sheets (can you even think of a more offensive chemical laundry product?) will be bringing you New Chapter supplements, too.

P&G is the very first corporation to bring you canola oil under the brand name “Puritan.” This was later merged into the Crisco brand of oils, which are all high omega-6 vegetable oils that, for decades, have been touted as being “healthy” even though now we know diets high in omega-6 oils promote cardiovascular inflammation.

Click here for the full report.

The Kevin Trudeau Show: 3-10-12

The mainstream media wants nothing more than to program your brain for you. KT lets you in on the media’s mind manipulation tactics and ways to avoid them. Plus Erich von Däniken, of Ancient Aliens and Chariots of the Gods fame, stops by to talk with Kevin about ancient extraterrestrial contact.

Self Help:
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Health:
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Misleading Study Attempts To Scare People Away From Calcium Supplements
Diet Soda Linked To Heart Attack And Stroke Risks
Apple Cider Vinegar: Truth or Hype?
Top 5 Natural Allergy Fighters
Reporter Suffers Stroke On Air

Wealth:
Oprah To Rake In $110 Million Profit From Procter & Gamble

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Secret Survey Shows Inflation Already Here

November 15th, 2010

CNBC.com

By: John Melloy

There might not have been a second round of quantitative easing, if Federal Reserve Chairman Ben Bernanke shopped at Walmart.

A new pricing survey of products sold at the world’s largest retailer showed a 0.6 percent price increase in just the last two months, according to MKM Partners. At that rate, prices would be close to four percent higher a year from now, double the Fed’s mandate.

The “inaugural price survey shows a small, but meaningful increase on an 86-item grocery basket,” said Patrick McKeever, MKM Partners analyst, in a note. Most of the items McKeever chose to track were every day items like food and detergent and made by national brands.

On November 3, the Fed announced its much-anticipated purchase of $600 billion in Treasury securities. An effort to keep market rates low since the central bank’s benchmark rate is already at zero. The Federal Open Market Committee’s statement said, “Currently, the unemployment rate is elevated, and measures of underlying inflation are somewhat low, relative to levels that the Committee judges to be consistent, over the longer run, with its dual mandate.”

But since that statement, interest rates have actually gone up, backfiring on a Fed chief who wants his quantitative easing to spark inflation of 2 percent annually. A moderate amount of inflation would be considered good for the economy. The problem is that inflation is already running well above a healthy level, investors said, Bernanke is just not looking in the right place, like a Walmart.

“I suspect that when the Chairman thinks about reflation he has a difficult time seeing any other asset besides real estate,” said Jim Iuorio of TJM Institutional Services. “Somehow the Fed thinks that if its not ‘wage driven’ inflation that it is somehow unimportant. It’s not unimportant to people who see everything they own (homes) going down in value and everything they need (food and energy) going up in price.”

Next week, the government is expected to say its official measure of inflation, the Consumer Price Index, increased at a 0.3 percent annual rate, according to economists’ consensus estimate. Core CPI, excluding food and energy, is expected to climb just 0.1 percent.

The biggest dollar increase in McKeever’s survey was on a jug of Tide Original laundry detergent, manufactured by Procter & Gamble. Both P&G and Kimberly-Clark gave tentative forecasts for this quarter on concern they won’t be able to pass rising input costs on to the consumer. They may have no choice.

Prices of cotton, silver wheat, soybeans, corn are all up big this year. Cotton futures are up the most, climbing 90 percent so far in 2010. The price of silver is up 63 percent.

The purpose of McKeever’s note was actually not to be a commentary on Fed policy. The retail analyst is just trying to find out if Walmart is subtlety-increasing prices without decreasing foot traffic. A process he would deem bullish the stock.

“If the pricing dynamic is shifting, as our survey suggests, this would lend some upside bias to our sales and earnings expectations,” said McKeever.

Bernanke keeping interest rates artificially low is sparking outrage among central bank chiefs around the world, who feel the U.S. is essentially exporting inflation.

China’s CPI surged 4.4% in October, according to figures released Thursday, higher than economists’ expected and up from a 3.6 percent annual reading in the month prior.

Said EmergingMoney.com Founder Tim Seymour, “Bernanke definitely must not shop at WalMart in China.”

Click here for the full report from CNBC.com

Oprah to Rake in $100Mil in Ad Revenues from Proctor & Gamble

May 3, 2010

ABC News

By Larry D. Woodard

The Oprah Winfrey Network, the 50/50 joint venture between Oprah Winfrey’s Harpo Inc. and Discovery Communications, announced last week it had secured a significant commitment from Procter & Gamble, the world’s largest advertiser.

P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 million over three years. The agreement, which includes the purchase of time and integration into programming, is unprecedented in that Winfrey’s network (OWN for short) will not be on the air until January 2011, does not yet have a full programming lineup and has no audience and therefore no basis for ratings, reach or demographics.
Oprah and P&G: A Game-Changing Partnership

Yet this partnership between Proctor and OWN has the potential to change further the way the advertising agency media business operates.

On the surface, it is pretty straightforward.

Oprah Winfrey is arguably the most powerful woman on the planet and a manufacturer’s dream spokesperson. It has been well documented that from automobiles to books on Zen, Oprah is the consummate salesperson to her daily audience of more than eight million viewers, predominantly women between the ages of 18 and 54.

Procter & Gamble, for its part, markets many of the world’s largest and most successful consumer household products.

That said, two powerful brands coming together is generally a safe bet.

For the advertising industry, this mating dance usually happens in a different and more formal way. In the “upfront” season, commercial media put their best foot forward, showcasing programming line-ups for the upcoming season including shows that have yet to air. Advertising agency executives evaluate and carefully select shows to recommend to their clients based on anticipated ratings, market coverage, reach and demographics.

There are sacred ground rules. If the show does not perform, advertisers generally get some type of “make good,” generally the right to run additional commercials. Although we have to assume the deal between OWN and P&G has laid out parameters based on some kind of performance measures, the truth might be more juicy.
P&G Makes A Good Bet on Oprah

Procter & Gamble is probably making a good bet.

First of all, the Winfrey deal is a mere morsel from their $2.71 billion dollar ad budget grand buffet. The onus is on OWN to make this work as advertisers have often followed P&G’s lead. And if P&G is happy, other big advertisers are sure to follow.

It is likely therefore, that Procter can use this leverage to stretch its advertising dollars. The Chief Marketing Officer’s role at Procter & Gamble is sometimes referred to as the most powerful job in advertising, and P&G is known as a conservative company that generally only makes sure bets.
Deal Between Oprah and P&G Suggests A New Model

It also suggests a new model: a future world in which producers and celebrities might bypass the traditional system and go directly to advertisers. It’s a world in which personalities with a brand give up some of the cheddar in order to keep more of the cheese and have more control over their destiny. It is not difficult to imagine a scenario in which the ad dollars and the product are a couple and they sell themselves to the most attractive bider, whether it is TV or the Internet.

But I’m getting ahead of myself because first, OWN has to survive, and to do that it has to win in an already-crowded environment of networks targeting women. Leaders include the Oxygen Network and Lifetime (a joint venture that includes Disney, the parent company of ABC News).

These networks have a head start and are well-heeled. But even with the generous lead Winfrey has allowed them, she is a brand like no other and will, by all accounts, be very visible on the new network.
Ad Agencies May Have Bigger Worries

Advertising agencies, however, have potentially bigger worries. Like the record industry, which for years had a monopoly on the way to get wide distribution for music, the agency business is carefully watching every alliance being built that threatens the existing model.

When Oprah gave a car to each member of her audience, a promotion I was privileged enough to be a part of; the world was introduced to the gale force of Winfrey’s marketing power. Now, ad agencies, networks, producers and celebrities are waiting with bated breath to see who she gifts this time.

Click here for the full report.